The stories Eyelar has to tell are quite unlike anything else going on in the pop music landscape; disarmingly honest, deceptively simple and hugely emotionally mature. Born in Holland shortly after her parents moved from Iran, London-based Eyelar comes as a well-established songwriter whose catalogue boasts the likes of Charli XCX and Bastille. Amongst her plethora of writing credits is the emotional comeback song ‘Anyone’ for Demi Lovato,which she performed at GRAMMY Awards. Eyelar spent the first couple years sharpening her pen and collaborating with pop and alternative artists. She has worked with the likes of Fred Gibson AKA Fred Again (George Ezra/Ed Sheeran/Headie One),David Stewart & Jessica Acombar (BTS, Jonas Brothers, Griff) and Matt Schwartz (Yungblud/Halsey).

Sometimes in life, patience is the key to unlocking everything that you always knew you were destined to be. For londoner Kay Young, music has always been an effortless second language, but the confidence to fully realise her own greatness has taken serious determination, trusting that the right timing would fall into place. As a result, the Kay that exists in 2021 is one of intuitive, alchemic magic – an artist primed and ready to soar.

When it comes to Kay, comfort is most definitely key. Her music oozes with the fluidity and conviction that comes from giving yourself grace, from speaking when there is something you truly need to say. Knowing oneself in the way that Kay does tends to breed confidence in others, so it perhaps shouldn’t have come as a surprise that her talents pricked the ears of US hip-hop elite. And yet when the management call from Roc Nation management came, Kay was only just recovering from a serious confidence wobble.

“Someone as big as Jay Z and Jay Electronica, such a big team and a big label, you're never thinking that they're going to want you to be on their team,” she laughs. “I was just making beats in my bedroom; why me? I had actually taken time out; musically, I felt like I had nothing new to say, so I did other things, spent time with my friends, did a lot of travelling. Six months off became two years, but by the time I got back, the industry had changed. Bolstered by the encouragement of her community, Kay decided to ease herself back into music-making via Instagram. “For 30 days straight, I'd come home from work, make a track and then perform it on my drum machine. I don't know how it caught Jay Electronica's ear, but he followed me, and kept watching my stories. For a few months that was it, and then one evening I was walking home from work when I got a message. I open the picture, and it was a conversation between him and Jay Z, talking about how dope I was and setting me up for a call with their UK Roc Nation Team. The following week I was flown out to LA.”

If versatility is the key to modern musical success, then Rachel Chinouriri is already well on her way. Nominated for the Rising Star Award with Apple Music 2021, the singer-songwriter hails from Croydon, is of Zimbabwean heritage and has already seen her emotionally complex anthems find favour with everyone from Michaela Cole to Coldplay’s Chris Martin. The sound that launched a million syncs, Chinouriri’s debut EP, Four Degrees In Winter, already has over 2.5 million streams and showcases a writer with a song for every occasion. Expect all-round superstardom to follow.