Announcing details of our second Amplify X Pitchfork London series.
Launching with Yaya Bey's film for her brand-new track, Ascendant (Motherf*cker), which is out now as part of her EP Exodus The North Star.
Watch below.
We are thrilled to reveal details of our second Amplify x Pitchfork London series, in partnership with leading American music publication Pitchfork. Abbey Road Amplify x Pitchfork London sees a number of artists playing the Pitchfork London festival come into the studios to work with Abbey Road’s engineers and record something new.
The sessions are documented on film, with revealing interviews about the songwriting, recording and production process captured, as well as insights into each artist’s journey. Abbey Road Studios’ Pitchfork London series launched in 2021 with sessions from Cassandra Jenkins, Iceage, L’Rain and Emma-Jean Thackray.
The second series launches today with Yaya Bey’s film around the release of her new track ascendant motherf*cker, taken from her brand-new EP Exodus the North Star, out today on Big Dada records. The series also includes sessions with I.Jordan x Planningtorock, Okay Kaya and Hinako Omori, to be released over the coming weeks.
Speaking about working at Abbey Road on her session, Yaya Bey says: "When making new songs I try to only do what feels good and that was the experience I had making this track at Abbey Road. Working with the engineers George and Callum was great and they were really nice and accommodating. The people at Pitchfork have also been really supportive of me. Working with them and Abbey Road on this project was a total privilege."
Following a show opening for the legendary Roy Ayers in New York earlier this month, Yaya Bey was also recently confirmed as part of this year’s Glastonbury Festival where she will play on the West Holts stage. Yaya’s new EP Exodus the North Star follows her critically acclaimed album Remember Your North Star which was named as one of the albums of 2022 by Pitchfork, The New York Times, The Guardian, GQ and NPR.
Speaking about the second series of Abbey Road Amplify x Pitchfork London, Abbey Road’s Head of Brand and Communications, Mark Robertson says: "We are thrilled to be able to share the great work captured for the second Amplify x Pitchfork London series. The contributing musicians are some of the most exciting and interesting acts in alternative music at the moment and it was a pleasure to have them at the studios in November last year. The ongoing collaboration between Abbey Road and Pitchfork is an important one for us and further evidence of the wide range of cutting-edge talent working with Abbey Road."
