The project has been designed to both demonstrate the exceptional, complementary skills of Philips TV and Bowers & Wilkins as showcased at Abbey Road, whilst providing outstanding content, shot by Universal Music’s new content studio, Mercury Studios. The performance will demonstrate the market leading, reference quality sound and picture performance of the current, and next generation of Philips OLED+ TVs, due to be launched in August.

The three companies are already well-established partners. TP Vision is the official TV partner for Abbey Road Studios with the company’s high-end Philips TV sets used throughout the facility as reference screens. Bowers & Wilkins is the official speaker and headphone partner for Abbey Road Studios, and their iconic 800 series loudspeakers have provided reference grade monitoring in the studios’ control rooms for over 40 years.

Sheku Kanneh-Mason (MBE) is a world-renowned British cellist who first gained international recognition by winning the prestigious BBC Young Musician award before going on to issue two top 20 albums by the age of 21 and also receive the honour of being the only artist to be invited to perform on a second occasion at the British Academy Film Awards (BAFTA).

Sheku is no stranger to Abbey Road, having recorded his top 10 album Elgar at the studios, (making him the first cellist in chart history to reach the UK Album Top 10) as well as the Carnival album recorded alongside his siblings. The new content will present one of classical music’s most exciting talents in a unique showcase demonstrating each of the partners skill sets and all optimised to show Philips OLED+ TVS at their very best.

Commenting on the new project, Chief Marketing Officer for TP Vision, Martijn Smelt said: ‘Our partnership with Bowers & Wilkins on OLED+ products has already set a new quality threshold in the TV market but we have also both been working together behind the scenes with Abbey Road Studios to help produce content quality to new standards. We are delighted that we will be able publicly show the results of our combined skill sets with an artist and an immersive production that are both really very special.’

Commenting on behalf of Abbey Road Studios General Manager, Jeremy Huffelmann said: “Abbey Road Studios sits at the intersection of sound and vision, having witnessed the recording of some the greatest film scores in modern cinema. By collaborating with TP Vision and Bowers & Wilkins, we are excited to showcase how sonic and visual excellence can combine to redefine the viewing experience, to create a new standard of immersion for the consumer.”

Commenting on the project, Sheku Kanneh-Mason said: “I was really happy to be asked to take part in this project as I'm lucky enough to have had the amazing experience of making recordings at Abbey Road Studios. Its history and iconic status are awe-inspiring and everything that happens there is of the highest technological quality. I'm always interested in exploring how to present classical music in a new way and this seems a wonderful opportunity to do just that, combining the best of sound and vision."

The results of the project will be officially unveiled during the Philips TV & Sound Autumn/Winter product reveal at the end of August.