Inside Abbey RoadGoogle searches for Abbey Road are on a par with the UK’s biggest tourist attraction - the British Museum - but until recently it had been inaccessible to anyone but music royalty.
In 2015 Abbey Road Studios joined forces with Google to create Inside Abbey Road, an interactive experience that let fans around the world explore the legendary studios, hear its stories and play with some of its famous equipment right from their computer, tablet or phone. Inside Abbey Road allowed people to explore every nook and cranny of the three main studios and one mastering suite for the first time. Throughout the site, there were more than 150 different 360-degree panoramic images for visitors to explore.As they “walked” through the studios, visitors saw YouTube videos and archival images from Abbey Road's history right where it originally happened. From footage of Elgar and the London Symphony Orchestra opening the studios in 1931 to Jay Z discussing his Magna Carta album with Zane Lowe. Users could also play with pioneering equipment in specially designed interactive gadgets, such as the J37 4-track recorder that was used to record The Beatles' Sgt. Pepper's Lonely Hearts Club Band. The campaign achieved over 1 million views in its first week and would go on to win a Silver Cannes Lion.
Head of Partnerships & Licensing
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Abbey Road Studios
3 Abbey RoadPlease note that Abbey Road is a working studio and business and as such, is not open to the general public for visits or tours. For information on vacancies and internships in the UK, please visit the Universal Music website.